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FOR IMMEDIATE RELEASE
BioSciEd, Inc. Developing Cardiovascular GameComputer Game provides "entertaining way" to explore Cardiovascular health issuesJune 23, 2003 -- BioSciEd is developing a computer game as a means of engaging sizable public audiences in important and changing areas of health science. Similar to flight simulators and military simulations, this program will provide a virtual way for players to diagnosis and treat cardiovascular disease. Currently 145 million Americans are active gamers, purchasing over $7 billion in games a year. The average age of a game player is 28, and 43% are women, according to the Interactive Digital Software Association 2002 survey. Cardiovascular disease was selected as the focus of the game as it kills nearly as many Americans as all other diseases combined and is among the leading cause of disability in the United States. The annual national impact of cardiovascular disease is estimated at $259 billion as measured in health care expenditures, medications, and lost productivity due to disability and death. (NIH, 2003) Doctor Heart is being developed by a combination of an expert development team and a stellar advisory team. The game will require the player to adeptly:
BioSciEd creates and manages communications and education programs for corporate and institutional clients. We design custom programs with a clear message, a well-defined audience, and a strategic distribution plan. Whether you are trying to reach out to customers, the business community, your neighbors, the scientific community, or other public groups, we can help you create an effective strategy, clear materials, and thorough delivery, and we can measure the results.
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